Paid Social Media Marketing Campaigns:
YouTube
YouTube
Brand Lift Campaign:
Our YouTube Ads campaign is part of our ongoing Brand Lift effort at Brothers Gutters. The goal is to drive more impressions with top of funnel marketing which will aid in our search and display campaigns in Google Ads.
This video is an example of an ad you would see second in the sequence for our campaign. I worked closely with our creative team to draft an “attract & direct” sequence campaign with two short bumper ads playing before and after this. While the campaign is still ongoing we have seen impressive results so far.
Messenger Campaign:
My proudest accomplishment at Brothers has been the creation of our Franchisee Facebook Ads Program. Modeling campaigns based on corporate tests, we have launched over 40 Facebook Ad campaigns for 40 different locations to date. While myself and the team are always testing different campaign types and strategies, so far our messenger campaigns have performed far better than ever expected. We have begun offering them to locations who are in desperate need of a new lead source and the results have been greatly beneficial for several locations drawing in dozens of new leads and generating hundreds of thousands of dollars in revenue. Here are a few examples in our creative set I built out for locations all over the country:
Organic Social Media Design and Management:
Grand Opening Instagram Story
Instagram-Post Infographics:
Here is an example of a post I designed for a local music group. The band members wanted something that popped and gave just the necessary information: location and dates. Follow-up information for these events will be shared via stories to remind followers of the events. The goal of this marketing campaign is to remind people of these upcoming events in their local area, but not fill their feed with too much noise so as to lose their interest.
Their Instagram page can be found here: @middle_child_ny
This is a graphic I made using the site Canva for an ongoing freelance project with a small business, Frank’s Fresh Pickling Co. This graphic appeared on the business’s Instagram page and Facebook. One sandwich, The Cubano, saw a 300% increase over the next 30 days with the launch of this post.
I am also helping him manage his website as well as his social media presence to push his pickle shop and deli into other markets.
Instagram: @franksfreshpicklingco
Website: franksfreshnewpaltz.com
Graphic Design for Business:
This was another example from Frank’s Fresh Pickling Co. This menu is located in his actual place of business as well as his website.
This was a flyer and social media graphic posted to Instagram stories for a non-profit event at SUNY New Paltz. This campaign acheived it’s goal of getting people in seats and growing members of their student organization
Video Production and Editing:
This was a short project done for one of my classes. It’s a short and simple video to showcase my photography, videography, editing, and sound design skills.
Writing for Digital Media:
This was a gallery/blog project from my internship at Townsquare Media. It was a fun and interesting way to highlight some local restaurants in the area. As well as brush up on the article writing skills. Linked below:
https://hudsonvalleycountry.com/25-must-try-pizza-places-in-the-hudson-valley/